Representative APR
Cards & borrowingThe APR that at least 51% of accepted applicants are expected to receive.
Overview
Representative APR is a marketing figure, not a guaranteed rate for everyone.
Your personal rate can be higher or lower depending on your profile.
Why it matters
- It sets expectations about typical pricing.
- It can be higher than your actual rate.
- Comparing representative APRs can still be useful.
FAQs
Will I always get the representative APR?
No. Your personal rate depends on your credit profile and affordability.
Is representative APR required in the UK?
Many credit products must display a representative APR under UK rules.
Related terms
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